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Iconic Brand
Iconic Brand
VALUES
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PASSION -A team of 12 passionate and daring ski enthusiasts perpetuate the know-how with the aim of offering quality skis by constantly anticipating the needs of a demanding and limitless discipline. More than just a brand of skis, ZAG symbolises a whole universe of passion. -
AUTHENTICITY -ZAG, based in Chamonix, has become in 15 years an authentic reference brand in the field of all-terrain skiing and touring. ZAG continues to seduce skiers looking for exceptional sensations by creating easy, intuitive and high-performance skis for all levels of practice. -
RESPONSABILITY -Aware that its playground is under increasing threat, and that the quality of the air in its valley is being debated, ZAG has launched the ZAGreen Program. The aim of this programme is to reduce the environmental impact of the ski industry. The measures that will be taken will concern the manufacture of its products, the pr... -
COMMITMENT -2017 will therefore be the year of its commitment to a global environmental approach. Through the ZAGreen program, ZAG is committed to reducing the environmental impact of its activity and that of its community. Actions are carried out internally and target both its organisation and its products. The Rando range's membership of 1% ...
TEAM
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CAROLINE de Wailly CEO OF ZAGPassion, authenticity, commitment and responsibility are ZAG's values. They characterise the team I work with and with whom I'm proud to share this wonderful adventure. My role is to help this brand grow and to provide a working environment in which these board sports enthusiasts feel at ease and where the challenges thrill... -
BASTIEN SAILLARD DirectOR OF R&DAs head of R&D, I imagine, design and test your next skis. Eternally unsatisfied, I'm constantly trying to improve the performance, lightness, fun and comfort of your skis every year! When I'm not working on prototypes, I love exploring the forests of Cham in the S122 193! -
ALAN LEMASSON Marketing directorDigital at ZAG is my department! If you come across a Facebook post, a photo on Instagram, a video on YouTube or even a shoot with some riders, you can be sure that I'm not far away! When I'm not riding my downhill mountain bike, I love to go hiking with the UBAC 95s or charging through the magic forest with the SLAP 122s. -
Jean-Baptiste Petit sales directorI joined the ZAG team with a real desire to make this brand, which is full of incredible values, even more popular around the world. My aim is for all ski fans to find the ZAG collections in their favourite shops. You'll often find me in my Valmo stronghold as soon as the snow starts to fall. Let is snow, Let it snow, Let i... -
Thomas CHABOT sales coordinator FRANCEI'm in charge of marketing and development for ZAG in France. If you see skis in the shop, it's because I've been there! It's with my SLAP 112 that you'll find me in the Pendant in Chamonix. -
Théo Voinchet Trade marketing managerI'm Théo, Trade Marketing Manager at ZAG Skis. I'm passionate about snow sports and thrills, and powder snow is my favourite playground. When I'm not carving curves, I love chilling out with my mates over a good craft beer! -
Marine Testou event managerIn charge of events, I criss-cross the Alps all winter to help you discover our new products. When I'm not on the road, I love cooking for friends after a great day's skiing. -
Jérôme Bruley Responsable designIn charge of all graphic design at ZAG, you'll find my work on our social networks as well as in our shop window. If you can't find me in the office, it's because I'm in the mountains exploring a new area by bike or on skis. -
Paul CHEVALLOT PrototypisteAs the brand's prototypist, I work with Bastien to design the skis of tomorrow! The Zag Lab is my world and I invite you to come and discover it! I'll be delighted to explain how your boards are made! If I don't have my head in resin, you can see me on the slopes, or rather off them! -
Camille PICHOT back-office assistantI've just joined the back-office team, so if your web order arrives without a hitch, it's because I'm doing a good job! If I'm not in the office, it's because I'm discovering my new environment! -
Blandine Passot Logistics & Sales ManagerAs Head of Customer Service, my obsession is to deliver fast and well to distributors, shops and ZAG enthusiasts all over the world. And all with ZAGs on my feet! At the Grands Montets with my MATA or my SLAP, in conversion in the passes with my ADRET, winter is always too short... -
Claire-Émilie Caurette DIRECTOR OF FINANCE AND HUMAN RESOURCES -
HANNAH ZERMATTEM FINANCIAL ASSISTANTI've been an English accountant's assistant in Chamonix for 15 years, juggling figures, mountains and translations. I'm a keen snowboarder and skier (although, let's be honest, I'm better at translating than cornering at the moment!), so I put my heart and soul into the professional challenges ZAG throws at me and enjoy the... -
GABIE OTTOU ASSISTANTE MARKETING DIGITALI'm in charge of Zag's social networks, and I'm also in charge of digital marketing. Between two posts and a handful of hashtags, I'm already thinking about the next downhill runs, whether in the powder or on groomed pistes, with MATA Ti on my feet!
team riders & pro
A team of professionals who take pleasure in sliding down the most challenging slopes in complete safety thanks to exceptional skis.
WADECK GORAK
LISON BELISON
JULIEN COLONGE
SASCHA GEIST
AYMERIC CLOEREC
LUIGHI ROTTIER
ZAG SKIS
Elevate Your Sensations_____________
BRAND'S STORY
2022
In 2023 we celebrated 20 years of ZAG!
20 years that our team of enthusiasts has been working to bring you the best possible skis.
For the occasion we unveiled a special anniversary collection:
2019
Wadeck Gorak won the Verbier Xtreme with one of the smoothest ski runs of all time on the Bec des Rosses. He placed 5th overall among the world's elite freeriders and qualified for a second season on the Freeride World Tour... The SLAP 112 is not just a toy, it can also be used by the best in their quest for the ultimate performance!
2018
After several years of development, the new Ubac, the most versatile ski on the market, is finally available.
The 3D construction is being extended to the entire rando range.
2017
ZAG is celebrating its 15th anniversary and is producing 150 pairs of the legendary BIG, which opened the doors of off-piste skiing to all skiers.
Customisation is making its appearance with DIY (Design It Yourself): choice of colours, message, each pair of ZAGs becomes unique!
Caroline de Wailly, Marketing Director, becomes Managing Director.
2016
ZAGREEN Program: Eco-responsibility and eco-design become the priority. New materials, new manufacturing processes, new rules of life, our playground must not be damaged anymore!
2015
The ZAG LAB, the heart of the brand's R&D, opens its doors for even more efficient development!
2014
The Adret is now under a kilogram and allows raid and mountain race enthusiasts to discover the absolute comfort of ultra light skis: No Compromise.
Graphic redesign by the Be-Poles studio, implementation of the new MULTRI TRACKS FINDER'S logo.
2013
The design of the skis is taken in hand by the Be-Poles Studio.
Skiers who are looking for positive and negative vertical drop can now meet on the freerando.com website as well as in Chamonix on the first Freerando competition in the world, the BANZAG.
2012
The Ubac revolutionizes the Touring ski and allows tourers and freeriders to meet around a new kind of skis that are both wide and light. The Freerando movement takes off.
2010.2011
Chamonix is the world's leading freeride resort and after opening a pro shop there in 2010, ZAG will be setting up shop at the foot of the Grands Montets in 2011. A new base and soon a new laboratory will allow the company to accelerate the development process of the equipment and to explore new solutions around the manufacturing of skis.
2009
Julien Lopez, pro rider of the ZAG team becomes Freeride World Champion with the mythical H-112 skis : H for Hospital, 112 for the emergency number... The powder gun dedicated to the most committed riders!
2008
Innovation remains at the heart of the strategy and if the Rocker has also made its appearance at other brands, at ZAG, it is the advent of the Double Rocker with the SLAP model (Style Libre Arrière Pays, literal translation of the Anglo-Saxon term Freestyle Backcountry). Even easier to pivot, even more lift and still at the origin of a new small revolution quickly imitated by the competition.
2007
Franck Bernes-Heuga, a rider from the ZAG team, took over the reins and quickly supported by new investors, they brought in a new dynamic serving a clear ambition: to become the reference brand on the freeride ski market.
2003
Wide, long and progressive tips (in other words, the first
2002
Based in Bourg Saint Maurice, high level snowboarder, ski instructor and shaper of the snowboard brand Nidecker, Stéphane Radiguet aka Zag, imagines a revolutionary pair of skis. The idea is simple: to allow all skiers to find all the sensations of snowboarding and to give them the possibility to both carve on the piste and float in the powder with disconcerting ease. The BIG 84 was born!
ZAG: A FRENCH SKI BRAND
ZAG is a know-how that was born in France in 2002 and more precisely in Bourg St Maurice.
A new independent ski brand that emerged at a time when snowboarding was cool but skiing a little less so. The idea of Stéphane Radiguet, aka ZAG, was to bring back the feeling of snowboarding on skis by developing a ski with a new technology, the rocker. In 2003, this rocker technology was awarded an ISPO Brand Award, and in 2008 we launched the first double rocker technology with the development of our SLAP range: a concentrate of our know-how.
We were just a small French ski brand in development at the time, and in 2010 we decided to think bigger by moving to Chamonix Mt-Blanc, the world capital of mountaineering and freeride skiing, to be among the biggest in French skiing. This is where our concept store, our headquarters and the famous LAB are located today. Indeed, ZAG skis are thought out, prototyped and tested in Chamonix, at the foot of the Grands Montets, by ski enthusiasts.
The LAB: a prototyping workshop in the heart of the French Alps
The Lab is where all the magic of ZAG begins. Since 2015 Bastien Saillard, head of R&D, has been imagining, designing and testing your next skis.
It is here in the French Alps that the prototypes of the future ZAG models appear and are tested in the wake of the Grands Montets ski area, the Mecca of freeride in France. This proximity to the ski area allows us to react quickly and efficiently. Indeed, if there are things that need to be modified or improved on the skis, as soon as Bastien gets back from a riding session, he can modify his prototypes as he sees fit and thus arrive at the perfect
Our shop in Argentière
Our shop is also at the foot of the Grands Montets! Don't hesitate to stop by on your way to ride to test a pair of SLAP 112s if mother nature is on our side or a pair of HARFANG 86s to carve the piste in big curves. We offer ski tests all winter long on all our models and if you decide to go ahead and buy a pair, come to the shop and our salesman will be happy to advise you and tell you more about the brand (and maybe even show you around the Lab?)
The brand's headquarters
And not surprisingly (you may have guessed it) but our headquarters is at the foot of the Grands Montets in Argentière! This is where all our small team works to offer you the best possible services. From the HR department, to the accounting department, to the marketing and events department, all the people at ZAG bring the brand to life at an altitude of 1250 m in the heart of the mountains.
In short, at ZAG we are committed to our French know-how to guarantee you good and beautiful skis from Chamonix! And if you come to ride here, don't hesitate to come and visit the shop!